TRUSTED BY VCs FOR PORTFOLIO COMPANY ADVISORY

Strategic clarity for early-stage companies

Half-day and full-day advisory sessions for portfolio companies at critical inflection points. I help technical founders and growing teams see what they're too close to see—whether it's a go-to-market strategy that isn't landing, a product story that doesn't translate, or infrastructure gaps that are costing momentum.

Efficient-icon

Efficient

Fast pattern recognition across industries and business models. I've worked with B2B SaaS, consumer hardware, and enterprise software—I don't need six months to understand your business.

Experienced-icon

Experienced

Two decades across Adobe, Roku, Bill.com, Demandbase, Norton, and Quicken. We speak both languages: analytical/technical and creative/strategic.

Flexible-icon

Focused

No retainers, no ongoing engagements. You get clarity and direction, then you execute. I'm not here to do the work—I'm here to tell you what work matters.

Industry expertise

Sharpen your pitch

Your product works, but your pitch doesn't land. Your technical team can explain how it works but not why it matters. I help you get the story straight before you're in front of investors.

Scale without churn

You've been figuring it out as you go, but now you need real infrastructure. I identify what's missing—the dashboards, processes, and positioning that let you scale without breaking.

Turn expertise into revenue

Your founders are engineers or analysts. They've built something real, but they can't translate it into language that converts customers. I bridge that gap.

“Type 26 was amazing to work with.
They helped me surpass my enrollment goals in the first few weeks.”

—Kristina W.

Perspectives

Perspectives
Crafting compelling holiday promotions: Beyond discounts and sales
Crafting compelling holiday promotions: Beyond discounts and sales

The holiday season is a time when consumers are bombarded with discount offers and sales promotions. This guide explores innovative promotion ideas that go beyond simple discounts, helping you create compelling offers that not only drive sales but also build brand loyalty and enhance the customer experience.

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Mastering the timing of holiday emails
Mastering the timing of holiday emails

Timing is crucial in holiday email marketing. While there's no one-size-fits-all solution, there are general principles to guide your scheduling. Start your holiday email campaigns early, typically in late October or early November, to catch early bird shoppers.

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E-commerce optimization: Preparing your website for the holiday rush
E-commerce optimization: Preparing your website for the holiday rush

Optimizing your e-commerce site for the holiday rush is crucial to maximize sales and provide a seamless shopping experience. This guide will walk you through key strategies to ensure your website is ready for the busiest time of the year.

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Are we a match?

We’re probably a good fit if:

  • Your technical team has built something real but can't explain why it matters to buyers

  • You're 3-6 months from a raise and your story isn't landing yet

  • You've been executing on marketing but aren't sure if it's the right marketing

  • You need honest diagnosis, not validation

We’re probably not a good fit if:

  • You need someone to execute ongoing campaigns or manage tactics

  • You're looking for a silver bullet or quick fix

  • You already know exactly what you need and just want hands to do it

  • Your company is pre-product or very early exploration stage

Still not sure?

Book a 30-minute conversation to see if an advisory session makes sense.

Let's talk