Optimizing your e-commerce site for the holiday rush is crucial to maximize sales and provide a seamless shopping experience. This guide will walk you through key strategies to ensure your website is ready for the busiest time of the year.

Changing email service providers offers a valuable opportunity to prioritize email list hygiene and ensure your subscribers are actively engaged. By conducting a re-confirmation campaign and maintaining a clean list, you'll set the foundation for success with your new ESP and unlock the full potential of your email marketing efforts.

Regular audits are essential for optimizing marketing tools in small businesses, addressing issues like increasing costs and underutilization.