This guide will walk you through nine essential best practices for creating landing pages that not only capture attention but drive conversions. Whether you're launching a new product, promoting a service, or generating leads for your business, these strategies will help you optimize your landing pages for maximum impact.

Regular audits are essential for optimizing marketing tools in small businesses, addressing issues like increasing costs and underutilization.

Every organization's marketing landscape is unique. Evaluating your marketing maturity involves looking at every facet, from understanding your company's profile to dissecting your operations and processes. Let's dive into a comprehensive audit process that can serve as a checklist for assessing your marketing's current state and determining areas of improvement.

In talking to marketing leaders about their goals and challenges, I’ve noticed a common theme. No matter how different the people or how varied their industries, they all have the same gripes about data.

Marketing attribution, fractional attribution, or multi-touch attribution (MTA) are terms defining the same concept, however the underlying methodology and algorithm are not universally agreed upon.

Cross-channel marketing means you have the ability to synchronize your message and offer to a defined and recognized audience across marketing channels to achieve your marketing goals.