Understanding the concept of a funnel is an effective way to understand how potential customers become loyal patrons of your business.

From the early grassroots beginnings to the apex of marketing savvy, businesses evolve through various stages of marketing maturity. Don't let the journey daunt you; with the right resources and strategic guidance, your marketing efforts can truly fuel your business growth.

In talking to marketing leaders about their goals and challenges, I’ve noticed a common theme. No matter how different the people or how varied their industries, they all have the same gripes about data.

Marketing attribution, fractional attribution, or multi-touch attribution (MTA) are terms defining the same concept, however the underlying methodology and algorithm are not universally agreed upon.

Cross-channel marketing means you have the ability to synchronize your message and offer to a defined and recognized audience across marketing channels to achieve your marketing goals.