Marketing tips
Jump-start your marketing with this collection of resources, including guides, how-to articles, worksheets, and more.
E-commerce optimization: Preparing your website for the holiday rush
Optimizing your e-commerce site for the holiday rush is crucial to maximize sales and provide a seamless shopping experience. This guide will walk you through key strategies to ensure your website is ready for the busiest time of the year.
Landing page best practices
This guide will walk you through nine essential best practices for creating landing pages that not only capture attention but drive conversions. Whether you're launching a new product, promoting a service, or generating leads for your business, these strategies will help you optimize your landing pages for maximum impact.
How to choose the right website platform for your needs
Choosing the right website platform can make or break your online presence. This post explores key considerations such as purpose, user-friendliness, and cost-effectiveness. Discover which platforms excel for e-commerce, portfolios, blogs, and more.
Creating a Holiday Marketing Calendar: Key Dates and Strategies for Success
It’s never too early to start planning for selling during the holiday season. This guide will walk you through the key dates, strategies, and considerations to navigate the most important shopping season of the year successfully.
The ultimate guide to promotion: tips for success
Promoting your event, product, service, or introduction is crucial for attracting attention, generating buzz, and ultimately driving success. Learn tips and strategies to help you maximize your promotional efforts.
Building your brand kit
Creating a brand kit is like assembling a toolkit for your brand's identity. It ensures that every piece of content, whether a business card or a social media post, communicates your brand consistently and effectively. Here's a step-by-step guide to building your brand kit, complete with practical examples.
10 tips to a better site experience
There’s nothing more frustrating than having to search endlessly for information on a website that should be front and center. A good user experience (UX) doesn’t have to make you crazy. It just requires some planning, organizational thought, and sometimes just plain old common sense.
Give yourself a marketing tune-up
When’s the last time you looked under the hood to see how all your marketing systems and processes were working? If it’s been months or years, it’s time to give yourself a marketing tune-up.